Eddie Zalayet has been in the securities industry since 1998.  He began his career in investment management with a commitment to helping individual and institutional investors meet their financial goals.  This commitment remains the focus of his practice through the many changes we’ve seen in the global financial landscape, from major market shifts to economic booms and busts, and through profound technological advances.

Eddie is a member of a small, select group of financial advisors who have earned the discretion to trade on their clients’ behalf through the Private Investment Management (PIM®)¹ program. He has been one of Wells Fargo Advisors’ Platinum Council Advisor² from 2011-2026. Eddie also holds the industry’s prestigious CERTIFIED FINANCIAL PLANNER^® certification and has been named as a 2019, 2021, 2022, 2023, 2024, 2025 and 2026 Best-In-State Wealth Advisor by Forbes³, an achievement confirming his commitment to clients.

After graduating from Brandeis University with a Bachelor of Arts in Economics, Eddie went on to earn a Master of Arts in International Economics and Finance through an accelerated program at Brandeis. He speaks five languages, polished over years of travel and study abroad.
 

<sup>(1) The PIM program is not designed for excessively traded or inactive accounts and may not be suitable for all investors. Please carefully review the Wells Fargo Advisors advisory disclosure document for a full description of our services. The minimum account size for this program is $50,000.

(2) 2024-2026 The Platinum Council distinction is held by a select group of Financial Advisors within Wells Fargo Advisors as measured by business production from the previous year and professionalism. 2022-2023 The Platinum Council distinction is held by a select group of Financial Advisors within Wells Fargo Advisors as measured by one or more of the following: completion of educational components, business production from the previous year, and professionalism. Additional consideration may have included best practices and team structure.

(3) 2026 Forbes Best-In-State Wealth Advisors: Awarded April 2026; Data compiled by SHOOK Research LLC based on the time period from 6/30/24- 6/30/25; 2025 Forbes Best-In-State Wealth Advisors: Awarded April 2025; Data compiled by SHOOK Research LLC based on the time period from 6/30/23- 6/30/24. 2024 Forbes Best-In-State Wealth Advisors: Awarded April 2024; Data compiled by SHOOK Research LLC based on the time period from 6/30/22 - 6/30/23. 2023 Forbes Best-In-State Wealth Advisors: Awarded April 2023; Data compiled by SHOOK Research LLC based on the time period from 6/30/21 - 6/30/22. 2022 Forbes Best-In-State Wealth Advisors: Awarded April 2022; Data compiled by SHOOK Research LLC based on the time period from 6/30/20 - 6/30/21. 2021 Forbes Best-In-State Wealth Advisors: Awarded February 2021; Data compiled by SHOOK Research LLC based on the time period from 6/30/19 - 6/30/20. 2019 Forbes Best-In-State Wealth Advisors: Awarded February 2019; Data compiled by SHOOK Research LLC based on the time period from 6/30/17 - 6/30/18. (Source: Forbes.com) The Forbes Best-in-State Wealth Advisors rating algorithm is based on the previous year’s industry experience, interviews, compliance records, assets under management, revenue and other criteria by SHOOK Research, LLC. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.</sup>

CA Insurance License #0C39522. Resident state: CA

With vast experience as a market technician and with a distinctive analytical approach, Howard focuses on the technical aspects of the financial markets.  He currently manages a number of PIM (Private Investment Management¹) portfolios for the majority of his clients. Much of his time is spent in assessing market trends and future growth potential and how individual securities fit within these analytics.  He has developed his own charting techniques combined with certain sound methods used by some of the most respected technicians in the marketplace today.  He takes a broad, technical approach to the movement of the market and individual securities to narrow down his focus to help successfully meet the financial goals of his clients.

Howard has also focused on the fixed-income and bond market as an investment tool for many of his clients and has a high-level of understanding and knowledge of this specialized market.  His goal is to provide many of his clients with a reliable revenue stream that may allow them to meet their income and retirement goals with success.

Howard has been a financial advisor since 1983.  He has been named a Wells Fargo Advisors’ Platinum Council Advisor* (previously known as Premier Advisor) since 2021.

Howard has also been named on 2025 Best-in-State Wealth Advisors list by Forbes², an achievement confirming his commitment to clients.

Howard is an affiliate member of the Market Technicians Association is also a member of the American Association of Individual Investors and the San Francisco Bond Club.

 

<sup>(1) The PIM program is not designed for excessively traded or inactive accounts, and may not be suitable for all investors. Please carefully review the Wells Fargo Advisors advisory disclosure document for a full description of our services. The minimum account size for this program is $50,000.

(2) 2025 Forbes Best-In-State Wealth Advisors; Awarded April 2025; Data compiled by SHOOK Research LLC based on the time period from 6/30/23- 6/30/24 (Source: Forbes.com). The Forbes Best-in-State Wealth Advisors rating algorithm is based on the previous year's industry experience, interviews, compliance records, assets under management, revenue and other criteria by SHOOK Research, LLC. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.

* The 2024-2026 Platinum Council distinction is held by a select group of Financial Advisors within Wells Fargo Advisors as measured by business production from the previous year and professionalism.
The 2021-2023 Platinum Council distinction is held by a select group of Financial Advisors within Wells Fargo Advisors as measured by one or more of the following: completion of educational components, business production from the previous year, and professionalism. Additional consideration may have included best practices and team structure.</sup>

 

CA Insurance License #0A03485: Resident State CA

Berit has been in the financial services industry since 1995, starting her career in credit and investment research at Moody’s and JP Morgan in New York.  She joined Wells Fargo in 2007.  She is a CERTIFIED FINANCIAL PLANNER^® professional.  To achieve this significant certification, she completed demanding educational programs, passed rigorous examinations and then met stringent experience requirements.  Berit also holds the Chartered Retirement Planning Counselor™ certification, which has expanded her ability to provide her clients with enhanced retirement, Social Security, and Medicare planning.  Moreover, Berit was part of the inaugural class to earn her CSRIC^® designation, the first major financial credential dedicated specifically to SRI increasing her capability to work with sustainable, responsible, and impact (SRI) investments.

As a Private Investment Manager (PIM¹), Berit has met stringent criteria to act as a personal portfolio manager to customize portfolios based on clients’ specific investment goals.  She has earned the distinction of being a Platinum Council Advisor* with Wells Fargo Advisors since 2022. 

Berit has been selected as a Forbes Top Women Wealth Advisors Best-In-State for 2023, 2024, 2025 and 2026² and a Forbes Best-In-State Wealth Advisor for 2025³, achievements confirming her commitment to clients.

Berit earned her bachelor’s degree from Wellesley College, studying at the University of Córdoba in Spain during her junior year.  She received her MBA from Columbia University where she participated in study tours in India, Brazil, Argentina, Peru and Mexico.  She is a Retirement Planning Lecturer for Columbia University’s School of Professional Studies Master’s Degree in Wealth Management.  Berit is committed to helping improve education and health and reducing poverty and inequality worldwide.  She has taught English as a Second Language in New York City and volunteered helping women start micro businesses in Ghana, West Africa and San Francisco.  Outside the office, Berit likes international travel, cooking, and running in moderation.  She enjoys spending time with her two sons and spectating their sporting events and volunteering with them.

 

<sup>(1) The PIM program is not appropriate for all investors.  Please carefully review the Wells Fargo Advisors advisory disclosure document for a full description of our services. The minimum account size for this program is $50,000.

(2) 2026 Forbes Top Women Wealth Advisors Best-in-State: Awarded February 2026; Data compiled by SHOOK Research LLC based on the time period from 6/30/24-6/30/25 (Source: Forbes.com). 2025 Forbes Top Women Wealth Advisors Best-in-State: Awarded February 2025; Data compiled by SHOOK Research LLC based on the time period from 9/30/23 - 9/30/24. 2024 Forbes Top Women Wealth Advisors Best-in-State: Awarded February 2024; Data compiled by SHOOK Research LLC based on the time period from 9/30/22 - 9/30/23. 2023 Forbes Top Women Wealth Advisors Best-in-State: Awarded February 2023; Data compiled by SHOOK Research LLC based on the time period from 9/30/21 - 9/30/22. View additional disclosures

(3) 2025 Forbes Best-In-State Wealth Advisors; Awarded April 2025; Data compiled by SHOOK Research LLC based on the time period from 6/30/23- 6/30/24 (Source: Forbes.com). The Forbes Best-in-State Wealth Advisors rating algorithm is based on the previous year's industry experience, interviews, compliance records, assets under management, revenue and other criteria by SHOOK Research, LLC. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.

* The 2024-2026 Platinum Council distinction is held by a select group of Financial Advisors within Wells Fargo Advisors as measured by business production from the previous year and professionalism.
The 2022-2023 Platinum Council distinction is held by a select group of Financial Advisors within Wells Fargo Advisors as measured by one or more of the following: completion of educational components, business production from the previous year, and professionalism. Additional consideration may have included best practices and team structure.</sup>

CA Insurance License #0H33537. Resident state: CA

Stephanie began working in the financial industry in the year 2000 at UBS Financial Services/PaineWebber in San Francisco. In 2016, she joined Wells Fargo Advisors, helping clients establish, manage and achieve their holistic wealth management goals.

As a Private Investment Manager (PIM^®)¹, Stephanie has met stringent criteria to act as a personal portfolio manager to customize portfolios based on clients’ specific investment goals.  She holds the Series 7, 66, 9 & 10 securities registrations and has her CA state insurance license. She earned a Master of Science, Personal Financial Planner degree, is a CERTIFIED FINANCIAL PLANNER^® practitioner, Chartered SRI Counselor^®, Chartered Retirement Planning Counselor™, Accredited Wealth Management Advisor^®, and has earned a Bachelor of Science in Management. She has also completed educational courses in Behavioral Finance. Stephanie has been selected as a Forbes Top Women Wealth Advisor Best-In-State for 2026² an achievement confirming her commitment to clients.

In addition to her Bachelor of Science and Master of Science degrees, Stephanie holds an associate degree from Le Cordon Bleu in Culinary Arts and is also a Certified Personal Trainer with the National Council on Strength & Fitness. Outside of the office, she can be found in the gym inspiring people to get fit, in the kitchen putting her culinary training to work, and getting together with her large fifth generation California family in the East Bay.


<sup>(1) The PIM program is not designed for excessively traded or inactive accounts and is not appropriate for all investors. Please carefully review the advisory disclosure documents for a full description of our services. The minimum account size for this program is $50,000.

(2) 2026 Forbes Top Women Wealth Advisors Best-in-State: Awarded February 2026; Data compiled by SHOOK Research LLC based on the time period from 6/30/24-6/30/25 (Source: Forbes.com). View additional disclosures</sup>

 
CA Insurance License #0L57522. Resident state: CA

Cynthia has been with the San Francisco branch of Wells Fargo Advisors, and its predecessors, since 2001 when she began her financial services career as an intern.  She has worked in various roles including more than 6 years as a Control Specialist with the branch’s management team focusing on monitoring and assisting in firm and regulatory compliance.  She joined Zalayet, Adler & Suba Private Wealth Management Group of Wells Fargo Advisors in 2015 and finds fulfillment in providing administrative support to her team and a high level of attention to support client needs.

Cynthia earned her Bachelor’s degree in Business Administration with a Finance Concentration from San Jose State University.  She holds the FINRA Series 7, 9/10 and 66 securities registrations and has her CA state insurance license.   She enjoys spending time with her husband and family and trying new fitness classes.

CA Insurance License #0G82446. Resident state: CA

Rosanna, a seasoned financial services professional with over 15 years of experience, is a key member of the Zalayet, Adler & Suba Private Wealth Management Group of Wells Fargo Advisors. She is a designated Financial Paraplanner Qualified Professional FPQP® dedicated to helping clients achieve their financial objectives and excels at client relationship management.  She also holds the FINRA Series 7 and 66 securities registrations and has her CA state insurance license.

A proud San Francisco native currently residing in the Peninsula, Rosanna enjoys family time, cooking, traveling, and actively engaging in her community.

CA Insurance License: #4021781. Resident state: CA

Erekle Chanturia is a dedicated Senior Client Performance Analyst with a strong background in Equity Research and Portfolio Management.

Throughout his career, Erekle has consistently demonstrated exceptional analytical skills and a strong ability to identify investment opportunities. He possesses a thorough knowledge of financial instruments and risk management strategies, allowing him to effectively navigate complex market conditions.

Erekle takes pride in his ability to deliver accurate and timely market analyses, supporting portfolio optimization. In addition to his technical expertise, Erekle excels at building and maintaining relationships with clients and stakeholders, providing clear and concise explanations of complex financial concepts.

Erekle holds Finance Degree from San Francisco State University. He also holds the FINRA Series 6, 7, 63 and 66 securities registration and CA state insurance license.

Outside of the office, he can be found exploring the outdoors, reading, and volunteering with San Francisco Recreation and Park where he teaches kids how to swim.

CA Insurance License #0L79059  Resident State: CA

Mia began her career at Prudential Securities in 2000 and worked in the operations department and as a Client Associate.  In 2018, she joined RBC Wealth Management as a Senior Client Associate and has now returned to Wells Fargo Advisors to join the Zalayet, Adler & Suba Private Wealth Management Group.  With a strong work ethic, her main goal is to help our valued clients with their administrative needs and service requests in the most efficient manner possible. 

Mia attended Skyline College in San Bruno where she studied Business Administration.  She currently lives in the East Bay with her husband.  Mia enjoys crafting, archery, watching true crime documentaries, and loves to travel to explore new places and beautiful beaches.